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Amazon deflects responsibility on fake reviews but admits 200M were blocked last year amazon glitch Image Credits: TechCrunch Amazon admits it has a fake review problem, but does its best to spread the blame around in a new post detailing the issue. After numerous reports for years that the online retail giant is overrun with knock-off products and faked or farmed reviews, the company aims to look as if it is finally putting its foot down, but no new efforts or rules are discussed - rather, it is others that need to step up their work to keep Amazon safe. After the requisite preliminary palaver about being "obsessed with delighting customers" and all that, Amazon explains that it, like all big tech giants, uses automated systems to vet reviews before they go up. The company has always been cagey about the actual numbers, but in this post it drops a whopper: "In 2020, we stopped more than 200 million suspected fake reviews before they were ever seen by a customer." 200 million is a lot no matter how you look at it, but it's really a lot when you consider that Amazon told CNBC that same year that it "analyze[s] over 10 million review submissions weekly," which adds up to somewhere north of 520 million submissions yearly. These two Amazon-provided numbers suggest that a third of all reviews submitted, at a minimum, are rejected as fake. Hard numbers on Amazon's total reviews are hard to come by. Speaking to BuzzFeed, Amazon listing analysis site ReviewMeta's Tommy Noonan estimated that in 2020 Amazon hosted around 250 million reviews (of which, incidentally, he calculated about 9% were "unnatural"). But if over 500 million were submitted in 2020 and about 200 million of those were fake, that indicates a far larger total. I've asked Amazon for more precise information on this, and will update the post if I hear back, but the company is not communicative about these numbers in general. Groups organizing on social media numbering in the tens of thousands have been repeatedly pointed out as major contributors to the fake review ecosystem. Amazon writes that in the first quarter of 2020, it reported 300 such groups to the platforms hosting them, and the same period in 2021 it reported over 1,000. Takedown times have increased, but it's hard to take this increase as anything other than a thriving business model - certainly not something in the process of being stamped out. replica bags

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